The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online Films & Video / Short Form - Single
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client: Activision Category: Online Films & Video / Short Form - Single
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Online Films & Video / Short Form - Single
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India Category: Online Films & Video / Short Form - Single
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree Category: Online Films & Video / Short Form - Single
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance Category: Online Films & Video / Short Form - Single
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Category: Online Films & Video / Short Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Online Films & Video / Short Form - Single
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Online Films & Video / Short Form - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
#ClearThePitch
Agency: Grey Group / Singapore
Client: DanChurchAid (DCA) Category: Online Films & Video / Short Form - Single
adidas Originals - Future
Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client: adidas Originals Category: Online Films & Video / Short Form - Single
Love Labyrinth
Agency: Park Pictures / New York + Park Pictures / Los Angeles
Client: One Love Foundation Category: Online Films & Video / Short Form - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Online Films & Video / Short Form - Single
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Lean Times
Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland
Client: Old Spice Category: Online Films & Video / Short Form - Single
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City
Client: Powerade Category: Online Films & Video / Short Form - Single
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17087M
Award:
2017 Film Merit Award
Agency:
72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client:
Activision
Title:
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17088M
Award:
2017 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17089M
Award:
2017 Film Merit Award
Agency:
AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17090M
Award:
2017 Film Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17091M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17092M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
American Family Insurance
Title:
Judo Kid
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17093M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Johnsonville / Sheboygan Falls + Arts & Sciences / Los Angeles
Client:
Johnsonville
Title:
Made the Johnsonville Way - Jeff and His Forest Friends by Jeff
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17094M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17095M
Award:
2017 Film Merit Award
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17096M
Award:
2017 Film Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17097M
Award:
2017 Film Merit Award
Agency:
Grey Group / Singapore
Client:
DanChurchAid (DCA)
Title:
#ClearThePitch
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17098M
Award:
2017 Film Merit Award
Agency:
Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17099M
Award:
2017 Film Merit Award
Agency:
Park Pictures / New York + Park Pictures / Los Angeles
Client:
One Love Foundation
Title:
Love Labyrinth
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17100M
Award:
2017 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client:
CoorDown
Title:
How Do You See Me?
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17101M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client:
Apple
Title:
Dillan's Voice
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17102M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Stroll
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17103M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Racquetball
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17104M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Massage
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17105M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Pottery :30
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17106M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Racquetball :30
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17107M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Gifted Youth / Portland
Client:
Old Spice
Title:
Lean Times
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17108M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Iconoclast / Culver City
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17109M